You may already know that Pinterest can be a good source of traffic. Not only image-based content but also informational blog posts you can direct Pinterest users into. But how about using it for affiliate programs?
In this post, I’ll provide a quick meaning of Pinterest affiliate marketing, and then we’ll speak about how you can earn money on Pinterest. After that, we’ll cover best practices, how to grow your Pinterest account, and why Pinterest over other networks.
Affiliate Marketing from Pinterest Perspective
You can get a commission every time your follower buy from your pinned image; you may already know this. But now it’s different from other social media like Instagram? First, you need to know the visitor psychology, why they visit Pinterest, or when they find images linked to a Pinterest pin, what is in their mind?
Time to research!
- Find inspiration from existing boards.
- Hairstyle for man
- Covid-19 Information
- Home decor ideas
- Dream vacation
- Women’s watches
- Make-up tips
- and many more
Then by now, you’ll know what the followers’ buying intents from boards similar to what you’re going to create; maybe you want to create Halloween-related boards. Naturally, you can insert Halloween-themed products like candles, costumes, etc., to segues them into your affiliate links. This is much simpler than Instagram because your followers don’t expect that kind of intimate interaction.
Why Can Pinterest be a Good Source for Affiliate Marketing?
It’s important to set you into perspective first before jumping in with Pinterest backed affiliate marketing campaign. Below statistics speak for themselves:
- It has 478 million+ active users per month.
- 50% of the users are from the US
- Global Monthly Active Users (MAUs) grew 30% year over year to 478 million.
- 77.1% of Pinterest audiences are female
- 14.5% of Pinterest users are male.
- 32% of Pinterest users are 18-29 years old.
- 34% of Pinterest users are 30-49 years of age.
- 38% of Pinterest users are 50-64 years old, forming the age with the greatest variety of Pinterest users.
- 50%+ Pinners live outside the United States.
- Germany is the second-largest market for Pinterest users, with 17.5 million users.
- 46% of U.S. females grownups use Pinterest.
- 89% of users are on Pinterest for purchase motivation
- 80% of US mothers who utilize the internet usage Pinterest.
- 30% of U.S. Pinterest users originate from suburbs.
- The mean age of a Pinterest user is 40. Nevertheless, the majority of active pinners are listed below 40.
- 34% of Pinterest users earn between $50,000 and $74,999 each year.
- 25% of social media marketers are utilizing Pinterest.
- 200.8 million– Number of individuals that can be reached with adverts on Pinterest.
- 28% of all United States social media users are Pinterest users.
You can get more of their insight here.
Where Can You Get Images for Pinterest?
Affiliate products like Amazon will have unlimited images to pin from. But in case you’re providing informational pins and want to attract visitors from a different angle, you can try StockPhotos (paid) or Unsplash (free). Edit them to add some words with Canva. You can get a trial version or get discounts from using a .edu email address when signing up.
How to Rank Your Pins?
You can attempt producing accounts with keywords as your profile name, stick to a niche and post all pins in that specific niche, optimize description for SEO, optimize your keywords, etc. Repins from other accounts will also help. This is like giving backlinks if you take it from Google off-page SEO.
Don’t try to repin so many times with the same account. This method’s not working anymore, and they put many pins like this away from the first page. Stick with good content, natural comments, and repins. You’ll land on the first page of your pin keywords more permanently.
Utilize tools like Tailwind to ease your pinning job. With Tailwind, you can repin many times conveniently.
How to Get Many Pinterest Followers?
Build your boards from some quality content worth repinning first. Provide your followers with images they can find inspirational or at least engaging. It could be infographics or even memes, but make sure it’s aligned to your purpose, then do the following tips:
- Start following other people in your niche
- Start repinning popular content in your niche
- Joining group boards to get more views
- Start posting more of your own content (with affiliate links, maybe) after getting some traction.
At this stage, your content should be viewed by thousands of eyeballs already, and you can expect 0.1 to 0.5 % CTR (click-through rate) to the link provided in the image, depending on your niche. So when you get 1M visitors to your boards, expect to get 1K to 5K visitors to your link, then depend on the buyer’s intent, you can get some sales and commission from it.
How Can I Get Some Ideas on Pinterest?
Look for what’s currently trending on Pinterest. It is really a goldmine for you to start. From there, your can let your creativity gone wild, repin the images, recreating. The limit is boundless.